descripcion programa c
Program Description
objetivo programa b
Program Objective
requisito admision c
Admission Requirements
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descripcion programa
Program Description

Graduates of this program will apply key disciplinary skills as business professionals to critical business issues in the following domain of the degree program: finance, marketing, information systems, research methodologies, economics, business law, management, and accounting. Participants in this program will also develop specific skills in their field of interest and will receive certificates endorsed by the University, which will be an element of high value in the training and professional performance of the participant.

objetivo programa
Program Objective

The purpose of this program is to provide students with an understanding of basic structures and processes in marketing and the skills necessary to be able to analyze and solve marketing problems and opportunities. The program also provides a foundation into graduate programs, considering topics such as digital marketing, data mining, data analysis, business intelligence, among others.


Basic Training Courses:

  • Introduction to Calculus

  • Introduction to Statistics

  • Art History

  • English

  • Intercultural Communication

  • Oral and Written Communication Skills.

  • General Biology

  • Western Civilizations I

  • Equality and Inequality

  • Environmental Sciences

Specialization Courses:

  • Accounting Principles I

  • Accounting Lab

  • Principles of Microeconomics

  • Legal Environment of the Company

  • Principles of Business Management

  • Marketing Principles

  • Pricing and Product Strategies

  • International Market

  • Sales, Advertising and Promotions

  • Consumer Behavior

  • Marketing Analysis

  • Digital Advertising

  • Introduction to Lean Start Up

  • Business Communication

  • Social Responsibility

Specialization Courses:

  • Introduction to Conflict Management and Negotiation

  • Foreign Trade

  • Entrepreneurship

  • Management Support Systems

  • Project Management

  • Organization and Management

  • Operation Management

  • Professional Ethics

  • Computational Mathematics

  • Strategic Management

  • International Organizations

  • Marketing Communications

  • Social Media Marketing

  • Marketing and Society

  • Cost Analysis and Applications

menicion honorifica
Honorable Mentions
  • Cum laude: graduation with an average between 3.2 to 3.49

  • Magna cum laude: graduation with an outstanding average between 3.5 to 3.79

  • Summa cum laude: Also known as “with the highest honors”, it is applied to those who obtain an average higher than 3.8

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