Bachelor
Marketing and Sales
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Program Description
Graduates of this program will apply key disciplinary skills as business professionals to critical business issues in the following domain of the degree program: finance, marketing, information systems, research methodologies, economics, business law, management, and accounting.
Participants in this program will also develop specific skills in their field of interest and will receive certificates endorsed by the University, which will be an element of high value in the training and professional performance of the participant.
Program Objective
The purpose of this program is to provide students with an understanding of basic structures and processes in marketing and the skills necessary to be able to analyze and solve marketing problems and opportunities. The program also provides a foundation into graduate programs, considering topics such as digital marketing, data mining, data analysis, business intelligence, among others.
Courses
General education requirements:
- Introduction to Calculus
- Introduction to statistics
- History of Art
- English Composition
- Intercultural Communication
- Oral and written communications abilities
- General Biology
- Western Civilizations
- Equality & Inequality
- Environmental Sciences
Professional Courses:
- Principles of Accounting I
- Principles of Accounting I Lab
- Principles of Microeconomics
- Legal environment of Business
- Principles of Business Management
- Principles of Marketing
- Product and Pricing Strategies
- International Marketing
- Sales, Advertising and Promotions
- Consumer Behavior
- Marketing Analytics
- Digital Marketing
- Introduction to Lean Start Up
- Business Communication
- Social Responsibility
- Introduction to Managing Conflict and Bargaining
- Foreign trade
- Entrepreneurships
- Management support systems
- Project management
- Organization and management
- Operation Management
- Professional ethics
- Computational mathematics
- Strategic management
- International organizations
- Marketing communications
- Social Media Marketing
- Marketing and Society
- Cost analysis and applications
Honorable Mentions
- Cum laude: graduation with an average between 3.2 to 3.49
- Magna cum laude: graduation with an outstanding average between 3.5 to 3.79
- Summa cum laude: Also known as “with the highest honors”, it is applied to those who obtain an average higher than 3.8
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