Marketing and Sales


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What is Marketing and Sales?

Marketing refers to the set of activities to promote a product or service, according to the needs and expectations of the client. Sales, on the other hand, are the actions to encourage customers to make a certain purchase.

Competences to be acquired

Graduates of this program will apply key disciplinary skills as business professionals to critical business problems in finance, marketing, information systems, research methodologies, economics, business law, management, and accounting.

Why study Marketing and Sales?

Marketing studies provide a unique competitive advantage: learning to promote yourself and your work. After all, marketing studies help to understand the true meaning of value: the value of the product and the value of the person or brand that delivers that product.

What do I need to study Marketing and Sales?

To study for a degree in Marketing and Sales, you need to have finished high school.

Possible jobs

: In marketing agencies, public relations agencies, advertising agencies, market research areas or teams, or big data departments, etc.


General Education Requirements

  • Introduction to Calculus
  • Introduction to statistics
  • History of Art
  • English Composition
  • Intercultural Communication
  • Oral and written communications abilities
  • General Biology
  • Western Civilizations
  • Equality & Inequality
  • Environmental Sciences

Professional Courses

  • Principles of Accounting I
  • Principles of Accounting I Lab
  • Principles of Microeconomics
  • Legal environment of Business
  • Principles of Business Management
  • Principles of Marketing
  • Product and Pricing Strategies
  • International Marketing
  • Sales, Advertising and Promotions
  • Consumer Behavior
  • Marketing Analytics
  • Digital Marketing
  • Introduction to Lean Start Up
  • Business Communication
  • Social Responsibility
  • Introduction to Managing Conflict and Bargaining
  • Foreign trade
  • Entrepreneurships
  • Management support systems
  • Project management
  • Organization and management
  • Operation Management
  • Professional ethics
  • Computational mathematics
  • Strategic management
  • International organizations
  • Marketing communications
  • Social Media Marketing
  • Marketing and Society
  • Cost analysis and applications

Experience and recommendations
of the students

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